I know… I know…
We’re talking about billionaires now? Hear me out for a second:
A common misconception about growing your business is that if you can spend more money than anyone else on advertising, you win.
This is definitely not the case. If it was, then the “big brands” would already have squashed the rest of us by now. Instead, big companies with embarrassing sums of money die every day. Why?
I don’t want to overgeneralize, but one reason why is that they haven’t found their unique edge. They haven’t clarified what makes them different from everyone else.
I share a story about this in a past episode of LIP Service for Contractors:
A Simple Secret to Standing Apart from Everyone Else
See the 60-second clip here: