8 Steps to Overcoming Seasonality in Your HVAC Business

September 24, 2024

10:00 AM - 11:00 AM MDT

Masterclass Overview:

As an HVAC business owner, you know the challenges that come with the slow season. When demand service calls decrease or come to a halt, it becomes increasingly difficult to keep your employees busy and your business profitable. Many contractors find themselves burning through their summer profits just to make payroll and keep the doors open. Don’t let this all-too-familiar pitfall derail your profitability.

Join us on September 24th for a powerful masterclass titled “8 Steps to Overcoming Seasonality in Your HVAC Business.” This masterclass is designed specifically to help you transform your call center into a profit center. We’ll walk you through a proven 8-step strategy to boost your revenue and keep your team productive, even when the phones aren’t ringing. Learn actionable tactics that will help you make the most out of your resources and turn slow times into growth opportunities.

The slow season doesn’t have to be a period of lost revenue and idle employees. In this masterclass, you’ll learn how to leverage your Customer Service Representative (CSR) department to drive sales and keep cash flow steady. From improving conversion rates, starting outbound campaigns to implementing maintenance agreements, we’ll cover everything you need to know to ensure your business thrives year-round. Don’t wait until the slow season is already upon you—prepare now to safeguard your profits and make this your most successful year yet!

Key Learning Outcomes:

  • Maximize Your Conversion Rates: Learn the importance of optimizing conversion rates and practical strategies to improve them during the slow season.
  • Leverage Call Recording: Discover best practices for utilizing call recordings to enhance customer interactions and increase sales opportunities.
  • Enhance Maintenance Agreements: Understand how maintenance agreements can drive consistent revenue and keep your team engaged year-round.
  • Plan Out Your Outbound Campaigns: Learn the best revenue driving outbound campaigns so you can plan out your off season.
  • Boost Customer Engagement: Develop a referral program, leverage happy calls, and use marketing attribution to increase customer loyalty and drive new business.

About Brigham Dickinson

Brigham Dickinson is president and founder of Power Selling Pros, the industry’s leading coaching and training firm dedicated to teaching businesses to wow more customers. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings. As a result, Brigham answered the need by creating the Pattern for Excellence, a sequence of principles that guides call handlers through all stages of a call, from greeting to closure. In 2009, Power Selling Pros trained six call handlers – now they’re up to over 1,000, from more than 130 companies around the globe. Power Selling Pros’ growth comes through referrals alone, thanks to this proven call-handling process and their high level of customer satisfaction.

Brigham works hard to live by faith, such as that found in the Atonement of Jesus Christ. He’s married to his dearest friend, Alicia Dickinson, and they have four incredible kids together and one beautiful granddaughter so far.