Turn Your Technicians Into Confident Salespeople (Without Making Them Feel Like Salespeople)

One-on-one coaching that helps your technicians increase average tickets, close more sales, and create wow experiences—all while staying true to who they are as service professionals.

Most technicians didn't get into this business to sell. But with the right training, they can serve customers better AND make more money.

Schedule Your Free Technician Strategy Call

Your Technicians Are Leaving Tens of Thousands on the Table

Your technicians are great at their jobs. They diagnose problems quickly, fix things correctly, and care about doing quality work.

But here’s the problem:

Most of them are terrible at sales. And it’s not their fault—they got into this business to use their hands and fix things, not to be persuasive or sales-driven.

The result?

  • Low average tickets
  • Poor close rates on presented options
  • Missed opportunities to help customers solve bigger problems
  • Revenue left on the table every single day

What Low Average Tickets Really Cost You

 Let’s say you have 5 technicians running 4 calls per day, 5 days per week.

Scenario Avg Ticket Daily Revenue Per Tech Weekly Revenue (5 Techs) Annual Revenue
Current State
$500
$2,000
$50,000
$2,600,000
With Training
$750
$3,000
$75,000
$3,900,000
DIFFERENCE
+$250
+$1,000
+$25,000/week
+$1,300,000

By increasing your average ticket by just $250, you add $1.3 million in annual revenue.

And that’s with just 5 technicians.

🔧 They're Too Technical

Your technicians focus on diagnosing and fixing the immediate problem. They don’t think about the bigger picture or additional services the customer might need. They’re in “fix it and get out” mode.

😬 They're Uncomfortable Selling

When it’s time to present options or recommend additional services, your technicians get awkward. They rush through it, undersell the value, or apologize for the price. They hate feeling “salesy.”

🤷 They Don't Connect With Customers

Your technicians are great with tools, but terrible with people. They don’t know how to ease a homeowner’s concerns, build trust, or create an exciting buying experience. It’s all business, no relationship.

The Disconnect:

Your CSRs promise a great experience on the phone…
 But your technicians show up and deliver a transactional, impersonal service call.

The customer feels the disconnect – and it shows in your reviews, referrals, and repeat business.

Train Your Technicians to Sell With Confidence (And Integrity)

Power Selling Pros delivers one-on-one coaching that transforms your technicians from “fix-it-and-leave” workers into trusted advisors who confidently increase average tickets, close more sales, and wow every customer.

What Makes Our Technician Training Different:

We Don’t Turn Your Techs Into Used Car Salesmen. We Make Them Better at Serving Customers.

Most sales training programs:

  • Force technicians to use cheesy scripts
  • Make them feel like they’re “pushing” products
  • Focus on manipulation tactics
  • Ignore the fact that technicians hate feeling salesy

Power Selling Pros:

  • Teaches technicians to sell by serving—helping customers solve problems they didn't even know they had
  • Builds confidence without compromising integrity
  • Focuses on presence, connection, and creating an exciting buying experience
  • Listens to actual service call recordings and gives personalized feedback
  • Coaches one-on-one so technicians improve at their own pace

The result: Your technicians increase average tickets and close rates while feeling good about what they’re doing.

💰 Increase Average Tickets

Stop leaving money on the table. We teach your technicians how to confidently present higher-value options, recommend additional services, and help customers invest in solutions that actually solve their problems.

What you’ll see:

  • Higher revenue per service call
  • More comprehensive solutions sold
  • Customers who thank you for the recommendations

🎯 Close More Sales 

 Your technicians will learn how to present options in a way that makes customers excited to say yes—not pressured or overwhelmed.

What you’ll see:

  • Higher close rates on presented options
  • Fewer “I need to think about it” objections
  • More installations and upgrades sold

⭐ Create WOW Experiences

We teach your technicians how to control the room, ease customer concerns, and deliver service calls that feel like experiences—not transactions.

What you’ll see:

  • More 5-star reviews
  • More referrals
  • Customers who become raving fans

Here's the Secret:

 The best salespeople don’t feel like salespeople. They feel like trusted advisors who genuinely care.

That’s what we teach your technicians to become.

Here's Exactly How We Train Your Technicians to Sell

STEP 1: Comprehensive Initial Training

Choose the training format that works best for your team:

Option A: 2-Hour Virtual Training — $2,500 Perfect for smaller teams or businesses that want to test the waters. Covers core sales fundamentals for technicians.

Option B: 4-Hour Virtual Training — $5,000 Deep-dive training covering presence, service, sales psychology, objection handling, and advanced closing techniques.

Option C: Full-Day In-Person Training — $10,000 One of our Master Trainers comes to your location for immersive, hands-on training with role-plays, team exercises, and customized strategies for your specific services.

What happens in initial training:
  • Learn how to control the room and create presence
  • Master the art of connecting with homeowners (not just fixing things)
  • Present options in a way that makes customers excited to buy
  • Handle objections and “I need to think about it” responses
  • Sell premium options without feeling “salesy”
  • Practice with role-plays and real-world scenarios
 

STEP 2: Ongoing One-on-One Coaching

After your initial training, the real transformation begins.

What happens:

  • We listen to each technician’s actual service call recordings 
  • We meet with each technician individually twice per month (via phone/video)
  • We give personalized feedback on their presence, sales approach, and customer interactions
  • We hold them accountable to the standards established in training

This isn’t generic advice. This is customized coaching based on YOUR technicians’ real performance in YOUR customers’ homes.

Investment: $325 per technician per month (month-to-month, no contracts)

STEP 3: Monthly Manager Check-Ins

We don’t just coach your technicians—we partner with your management team.

What happens:

  • Monthly meetings with your service manager or operations leader
  • Review average ticket and close rate metrics
  • Identify trends, challenges, and opportunities
  • Adjust coaching strategies as needed
  • Ensure accountability across the entire team

Result: Your technicians become confident, high-performing revenue generators who actually enjoy selling.

Schedule Your Free Strategy Call to Get Started

The Exact Skills We Teach Your Technicians

These aren’t gimmicks or pushy sales tactics. These are frameworks used by the highest-performing technicians in the home service industry.

Skill #1: Presence & Controlling the Room

 Most technicians show up, get to work, and leave. They don’t control the environment or the customer’s experience.

We teach your technicians how to:

  • Walk into a home with confidence and authority
  • Set the tone for the entire service call
  • Make the customer feel safe, heard, and excited to work with you
  • Create a professional atmosphere (even in chaotic situations)

Why this matters: Presence is the foundation of everything. If you can’t control the room, you can’t sell. Customers buy from people they trust—and trust starts with presence.

Result: Your technicians command respect and attention from the moment they arrive.

Skill #2: Connecting With Homeowners (Not Just Fixing Things)

Your technicians are great at being technical. But customers don’t buy technical—they buy emotional.

We teach your technicians how to:

  • Listen to the customer’s concerns (not just the symptoms)
  • Empathize with their frustration or fear
  • Build rapport and trust before presenting options
  • Make the customer feel like a partner, not a transaction

Example: Instead of saying “Your furnace needs a new heat exchanger”, a trained technician says:

“I know how stressful it is when your heating system isn’t working—especially with winter coming. Let me walk you through what I found and what your options are so you can make the best decision for your family.”

Result: Customers feel heard, valued, and confident in your technicians’ recommendations.

Skill #3: Presenting Options That Excite (Not Overwhelm)

Most technicians present options like a boring menu: Good, Better, Best.

We teach your technicians how to:

  • Frame options around the customer’s needs and desires
  • Sell the transformation, not the product
  • Use stories and examples to make options come alive
  • Guide customers toward the best solution without being pushy

Example framework: Instead of: “Here are your three options…”

Say: “Based on what you told me, here’s what I recommend and why. I want to make sure you get a solution that solves the problem for good—not just a temporary fix.”

Result: Customers choose premium options because they see the value, not because they feel pressured.

Skill #4: Handling Objections Without Folding

“I need to think about it.”
 “That’s more than I wanted to spend.”
 “Can you just fix the immediate problem?”

Your technicians hear these objections and immediately back down.

We teach them how to:

  • Stay calm and confident when customers hesitate
  • Ask questions to uncover the real objection
  • Reframe price as an investment, not a cost
  • Help customers make decisions today (not “think about it” forever)

Sample objection handling:

Customer: “I need to talk to my spouse.”

Untrained tech response: “Sure, no problem. Just give us a call when you’re ready.” (Lost sale)

Trained tech response: “I totally understand—this is a big decision. What questions do you think they’ll have so I can make sure we address those before I leave?” (Keeps the conversation going)

Result: Fewer “I’ll think about it” responses and more closed sales.

Skill #5: Closing With Confidence

Most technicians are terrified of asking for the sale. They present options, then stand there awkwardly waiting for the customer to decide.

We teach your technicians how to:

  • Confidently ask for the sale without being aggressive
  • Use assumptive closing techniques
  • Create urgency when appropriate
  • Handle “no” without getting discouraged

Example closing statement: “Based on everything we’ve talked about, I really think [premium option] is the right choice for you. Let’s get you on the schedule—when would be a good time for us to come back and install this?”

Result: Your technicians close more sales and feel good about it.

Skill #6: Creating WOW Moments That Lead to Referrals

Every service call should end with the customer thinking, “Wow, I’m so glad I called them.”

We teach your technicians how to:

  • Leave the customer’s home cleaner than they found it
  • Explain everything in simple, non-technical language
  • Surprise customers with small acts of service
  • Ask for reviews and referrals confidently

Result: More 5-star reviews, more referrals, and customers who become lifelong fans.

Real Transformations from Real Technicians

We Know Your Technicians Didn’t Sign Up to Be Salespeople
They got into this business because they love fixing things. They love using their hands. They love solving problems.

But here’s what we’ve learned after 17 years of coaching technicians:

When you teach them how to sell by serving—not by manipulating—something incredible happens. They actually start to enjoy it.

Why? Because they realize they’re helping customers more by recommending comprehensive solutions instead of band-aid fixes.

They’re not being salesy. They’re being service-driven.

And when technicians feel good about what they’re selling, their confidence skyrockets—and so do their results.

Hear From a Contractor Whose Technicians Transformed

"Power Selling Pros completely changed how our technicians approach service calls. They're more confident, customers love them, and our average tickets are higher than ever."

— Chad Simpson, Simpson Heating & Cooling

You couldn't have been nicer. I'm very pleased.
Simpson SaluteTechnician
You always give us the best advice for us to be a better version of ourselves.
OvieTemperature Pro
You kind of call me out on my flaws and like, we go to the recordings and like, I listen, I hear myself talking and like, it was way too fast, and then I don't dig in and they gave me the "I'll just move on" objection. It's the 'hindsight is 2020' on that and you start seeing that with coaching.

Trusted by 1,000+ Contractors Since 2008

We’ve been training home service professionals for nearly two decades. Our founder, Brigham Dickinson, has personally coached hundreds of technicians—and he still delivers some of our technician trainings himself.

We know what works. And more importantly, we know what doesn’t.

The Technician Mindset Shift

The #1 Thing Holding Your Technicians Back (And How We Fix It)

It’s not lack of skill. It’s not lack of knowledge. It’s mindset.

The Problem:

Most technicians believe that selling = being pushy, manipulative, or dishonest.
So they avoid it. They present the cheapest option. They undersell the value. They apologize for the price.


Why?
Because they don’t want customers to think they’re “just trying to make money.”

The Shift:

We teach your technicians this core truth:

Selling Isn’t About Manipulation. It’s About Service.

When you recommend a comprehensive solution instead of a band-aid fix, you’re serving the customer better.

When you help a customer invest in a premium option that will last 20 years instead of 5 years, you’re serving them better.

When you confidently present higher-value options, you’re giving customers the choice to solve their problems the right way—not just the cheap way.

Selling is service. Service is selling.

Once your technicians understand this, everything changes.

BEFORE Mindset Shift

  • "I don't want to be pushy"
  • "I'm just here to fix the problem"
  • "Customers will think I'm trying to upsell them"
  • "I'm a technician, not a salesman"
  • Apologizes for pricing
  • Presents cheapest option first
  • Hopes customer says yes

AFTER Mindset Shift:

  • "I'm helping customers make the best decision"
  • "I'm here to solve the root cause, not just the symptom"
  • "Customers appreciate my recommendations"
  • "I'm a trusted advisor who happens to be technical"
  • Confidently explains value
  • Presents best option first
  • Guides customer to say yes

The Result

When technicians make this mindset shift, they:

  • Stop feeling guilty about selling
  • Start feeling proud of the value they provide
  • Increase their average tickets naturally
  • Build stronger relationships with customers
  • Get more 5-star reviews and referrals

And they actually enjoy their jobs more.

FAQs

We get it. Most sales training for technicians is terrible.

It’s usually:

  • Taught by people who’ve never turned a wrench
  • Full of cheesy scripts and manipulation tactics
  • Focused on “closing techniques” instead of serving customers
  • Delivered in a boring seminar format that nobody remembers

Power Selling Pros is different because:

  1. We respect that your technicians got into this business to fix things, not sell things
  2. We teach them to sell by serving—not by manipulating
  3. We give one-on-one coaching based on their actual service calls
  4. We focus on presence, connection, and confidence—not pushy tactics

Your technicians won’t feel like they’re being turned into used car salesmen. They’ll feel like they’re becoming better at their jobs.

Same answer as with CSRs: not everyone is coachable.

Some technicians are humble, curious, and ready to improve. They see results immediately.

Others are defensive, stuck in their ways, or simply not willing to change. Those technicians don’t usually last long in the program—not because we fire them, but because they self-select out.

Here’s the truth: If a technician isn’t coachable, it’s usually a hiring or culture issue. We can help you identify who’s worth investing in and who needs to be transitioned out.

Some technicians see improvements after their very first training session.

We’ve had technicians increase their average tickets the same day they completed training because they finally understood how to present options confidently.

That said, sustainable results take 60-90 days of consistent coaching.

Why? Because old habits die hard. Technicians need time to practice, receive feedback, and internalize the new frameworks.

Most clients see measurable average ticket increases within 3 months.

Yes. We need to listen to your technicians’ actual service calls to give personalized feedback.

We work with apps like:

  • Rilla
  • ServiceTitan
  • Sales Pro
  • Others

If you don’t have call recording set up, we can help you get started. Most platforms are easy to implement and affordable.

Without call recordings, we’re just guessing at what your technicians need to improve.

This is a great concern—and the short answer is no.

Here’s why:

We don’t teach pushy tactics or manipulation. We teach your technicians to:

  • Listen to customers
  • Present options that solve real problems
  • Explain value in a way that makes sense
  • Help customers make confident decisions

Customers don’t hate salespeople. They hate feeling manipulated.

When your technicians sell with integrity and service, customers actually appreciate the guidance. That’s why our clients get MORE 5-star reviews after training, not fewer.

Initial Training:

  • 2-hour virtual: $2,500
  • 4-hour virtual: $5,000
  • Full-day in-person: $10,000

Ongoing Coaching:

  • $325 per technician per month (month-to-month, no contracts)

ROI Example:

If you have 5 technicians and each one increases their average ticket by just $100 per call:

  • 5 techs × 4 calls/day × 5 days/week = 100 calls per week
  • 100 calls × $100 increase = $10,000 per week
  • $520,000 per year in additional revenue

Even a modest average ticket increase pays for this program in the first month.

Here's What It Costs (And What You'll Gain)

This isn’t an expense. It’s an investment in your technicians—and it pays for itself fast.

INITIAL TRAINING OPTIONS:

Option 1: 2-Hour Virtual Training

Investment: $2,500

  • Core sales fundamentals for technicians
  • Presence and connection frameworks
  • Basic objection handling
  • Ideal for teams of 1-3 technicians

Option 2: 4-Hour Virtual Training

Investment: $5,000

  • Everything in 2-hour training, plus:
  • Advanced closing techniques
  • Premium option selling
  • Role-plays and practice scenarios
  • Ideal for teams of 4-8 technicians

Option 3: Full-Day In-Person Training

Investment: $10,000

  • Everything in 4-hour training, plus:
  • Brigham Dickinson may personally deliver your training
  • Customized training for your specific services
  • Hands-on coaching and team exercises
  • Ideal for teams of 8+ technicians or businesses serious about transformation

ONGOING MONTHLY COACHING:

Investment: $325 per technician per month

  • Twice-monthly one-on-one coaching calls
  • Personalized feedback on recorded service calls
  • Monthly manager check-ins
  • No contracts—cancel anytime

The Math Is Simple:

Scenario: You have 3 technicians running 4 calls per day, 5 days per week

Current state:

  • Average ticket: $500
  • Weekly revenue: $30,000 (3 techs × 4 calls × 5 days × $500)

With $250 average ticket increase:

  • New average ticket: $750
  • Weekly revenue: $45,000
  • Additional weekly revenue: $15,000
  • Additional annual revenue: $780,000

Your investment:

  • Initial training: $2,500 – $10,000 (one-time)
  • Monthly coaching: $975/month for 3 techs

Payback period: Less than 1 month

Our Commitment to You:

We don’t offer a money-back guarantee—because we can’t control whether your technicians are coachable or if they’ll implement what we teach.

But here’s what we do guarantee:

  • We’ll show up to every coaching call prepared and ready to help
  • We’ll give honest, actionable feedback on every service call we review
  • We’ll work with your team as long as you’re committed to improvement

If your technicians are coachable, we’ll get you results.

Download Free Technician Sales Training to Start Improving Today

Get instant access to our library of proven training videos—the same frameworks we use with our paying clients.

What’s Inside:

  • How to present options that customers actually want
  • How to handle "I need to think about it" objections
  • How to build presence and control the room
  • How to increase your average ticket without feeling pushy

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Ready to Turn Your Technicians Into Revenue Generators?

Schedule a free strategy call to see how Power Selling Pros can transform your technicians into confident, high-performing salespeople who actually enjoy selling.

What You'll Get on the Call:

✓ An analysis of your current average tickets and close rates
 ✓ Personalized recommendations for your team
 ✓ A clear roadmap to increasing average tickets and closing more sales
 ✓ Pricing and program options for your business
 ✓ Answers to all your questions

No pressure. No sales pitch. Just real talk about how we can help.