Who Sells Service Agreements?
It has been said that Service Agreements are the lifeblood of the organization.
Because a Service Agreement is like a pact between your company and the homeowner. This pact says, “I trust you to take care of me, so I pledge my loyalty to you.”
Clients vs. Customers
Customers are great! If there were no customers, there would be no company right?
But clients are what separate good companies from great ones.
Customers can be one-time or repeat patrons, but generally lack the loyalty to your company that a client has.
Clients will happily buy over and over. They are also much more likely to spread the good word about your organization (especially if they see or hear from you regularly).
So every year that you add new “Clients” your business grows, and that growth compounds every year. Imagine starting each year knowing you had hundreds or thousands of familiar people already committed to buy something! That’s awesome!
Conversely, a company that only has “Customers” has to work harder and spend more on marketing to keep pace with the Client focused company.
Who Should Be Selling Agreements?
There are a couple reasons why service companies don’t sell Service Agreements:
- They don’t have a process for their people to sell them.
- They don’t train their people.
- They don’t make it a priority because of number 1 and 2.
The short answer to the question, “Who Should Be Selling Service Agreements?” is simple….
But for today’s lesson we are going to focus on CSR’s.
This short video will give you a couple of simple ways to increase the WOW as well as sell more Service Agreements!
CLICK BELOW to watch the video!